Why are KEYWORDS so important?
..... and how do I know,which ones to
Why are KEYWORDS so important?
Why are Keywords so important? cont
Why are KEYWORDS so important?
In an earlier post, I used the analogy of going into a crowded market and holding up a sign to "signal" your customers to you.
After some talking with others (Keith included) I realized that analogy was totally lost on him...so, that analogy fails the dumb a** factor!
So, I will try this analogy:
It's common knowledge I am from the United States however my analogy should be understandable everywhere.
I learned how to drive later in life...closer to my adult years as opposed to my teen years like others.
I remember the first time I decided to go on a road trip. In those days you went to your local AAA office, picked up some maps and even got a consultation with one of the trip specialists.
As you planned out your trip you had 2 options: the fastest route or the scenic route. Either way, this was going to be a very long ride...8-10 hours
Since I was heading home for Passover, I wanted the fastest route to my home state of Ohio.
The advice I was given at the time was to follow I-95 or I-80 (it's been years since I've made this trip!) The letter "I" indicates what is called "Interstate" and presumably one very very long path can take me from one end of the US to the other.
Since I had not driven on an Interstates, I was told to follow the signs that indicated when I needed to cross over to another highway.
Looking at my map, I decided that I would use the names of the exits (the places you turn off the interstate and connect to another interstate or usually a highway)
I was aware of the fact that there were a few toll booths along the way but my destination closest to Ohio was Youngstown. So basically all I needed to was focus on driving all the way to Youngstown.
As I began driving, I noticed signs that said 30 miles to Youngstown. As I drove about 5 miles I noticed a rest stop and there were these signs that said 3 miles and exit on the right.
As I neared the exit every 1 mile or so I saw signs advertising the rest stop. Some signs had 3 pictures: a bed to indicate a motel, a gas station indicating I can get a fill up and the 3rd picture was a logo from a fast food restaurant like McDonalds or something like that.
The longer I drove I saw so many variations of these signs. Some signs showed a certain brand of gasoline, some signs were designated as truck stops and others were stops for food and restrooms only. The message was still the same; though these signs didn't match the sign I wanted to read.
In addition to these picture signs I also read Youngstown 20 miles away and after about 5 miles I saw signs that said Youngstown is 15 miles and so on.
When I arrived at the Youngstown toll booth guess what I saw? You guessed correctly: WELCOME TO YOUNGSTOWN in nice bold letters! I had arrived, and heck it felt great!
I knew the longest part of my journey was over! I did have a few more hours of travel left, but those hours would pass quickly.
So, why this long and drawn out story? Keywords are like the various signs I saw along the highway, more importantly they are the signs that said 30 miles,20 miles to go. These were the signs that actually answered my question of how much longer.
My destination was called Youngstown, and the signs kept me focused on driving and arriving at the very last toll booth before crossing over into a new state. Moreover, this exit indicated that the bulk of my ride was behind me.While the other signs made me aware of any of my potential needs (such as rest, restroom and or food along the way). The signs were consistent and yet different.They were not my solution.
How does this simply define keywords?The average driver on the information superhighway (as the internet was called) is looking for their destination,(solution to a problem).
By using the words and terms they would use to find you. The exact words, you are essentially building those signs for the driver or in realistic terms the internet searcher to follow.
How do I know,which ones to use?
How do I know,which ones to use? Well the answer to this question is very simple: walk away from your ego.
Yes, YOU created a wonderful website, product or service that YOU are so pleased with. Congratulations!
But you see, no one really cares about YOU, no one is searching for YOU...they are searching for a SOLUTION for their problem. YOU provide this by choosing words THEY would use to find your solution.
So as I mentioned in one of the Spring Into Social Media & SEO podcasts; I will use an analogy of a bed and breakfast. If I am the proud owner of Malka's Bed And Breakfast and only market that way...and not in a local market, no one will give two flips of a pancake!
If I market my bed and breakfast with additional search words such as "toulouse bed and breakfast" "romantic getaway bnb" we are getting closer to what should be my customers.
What makes my bed and breakfast "special" besides being located in Toulouse? It caters to romantic getaways, I have special champagne and cheese tastings, exclusive resort passes to enhance the romantic getaway and so on.
So, knowing what I offer will make it easier to draw the customers who are looking for the EXACT same things. I do this by using the words they use to look for my (type of) business.
What Tools Can I Use To Find Keywords
Before I address what tools you can use to find keywords, let's note if you need them.
The opinions that I offer are based on what others may call different methods, they have worked for me. If you read another blog that writer may recommend another methodology there's literally thousand or hundreds of tips
In addition I believe doing things to help you more profitable should be done with ease and the experience should be tolerable at the very least, and enjoyable at the most.
Back to the original question of if you need keywords. Everyone knows that Google's Search Engine (which is basically computer code) can "read" more information on web pages. A lesser known fact is that Google uses real people to evaluate pages as well.
With that said, you can let Google determine what your page is about. If you properly applied SEO...no biggie. However, if you didn't apply SEO and you want your page to come up in the searches for a certain set of words, your best bet is to tell Google what words you want your pages to be results for. This is achieved by placing keywords in your pages.
The tools that are out there are amazing! There are paid and free versions. I prefer to suggest tools that are easy to use, easy to understand and quick to use.
In my book "SEO 4 Beginners" I have a list of great tools for how to choose the right keyword. Here I will list only 3 resources:
a)Google Adword Planner - you access this with your Gmail account. This planner tells you how many recorded people searched for a word or phrase. I believe 30,000 and below are good starting numbers to use to choose your keywords because of competition you will have drawing in searchers using those words. You want to tip the searches in your favor.
2) Doing a search in the (Google search box) - look at the suggested words and phrases that show up as you type AND at the bottom of the search page there is a section called "related terms to whatever words you searched"
3) You Tube - you can do a search in YouTube to see what search terms come up as well.
From my perspective the goal of any SEO beginner is to get information that you need without all of the techie or industry jargon. You want access to no nonsense and tools that will make you feel accomplished once you are finished with the task.
There are more advanced tools that can be used, rather should be used to give you more advanced information.
UPDATE: This is another very useful keyword tool
Keywords are the EXACT words being used by the searcher to find you and your services. By using these words and or phrases you can GUARANTEE yourself an income. You will be the answer that searchers on the internet are looking for.
Keyword selection techniques will be discussed in another blog post. I am trying to keep this simple, and it will allow you the reader to let this sink in
Please leave comments and questions and remember sharing is caring :) and I thank you in advance!
Read Other Ranking And Profit Blog Articles