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Malka Maxwell SEO and Marketing Case Studies
I have said this publicly before, but I will re-iterate it again. My projects I have done are confidential. However there are a few projects that can be mentioned:
Non profit, northern Israel
Scope of work: to look over social media and to help reach an English speaking audience.
Speaking of which....
This website, malkamaxwell.com is going through an overhaul.
The site was put together using templates (yes and very little tweaking) )for a podcast series. All done in one week. No SEO was done to the site, and pages are not named correctly, more content needs to be on the site, and I need a target market. Wow!
Since I don't feel the need to prove up front that I can do something, things I have done speak for themselves I will attempt to speak in the language of non believers, gossipers, and just general haters.
For years, I never used a website for myself, but a directory that I single handledly (no team) kept in the number 1-5 spots even after all the Google updates from 1993-2014 did the talking for me :)
So, keep your eye peeled, as I attempt to "keep track" of the changes I create here ...
Step One: audit site- DONE ( 500 unique views weekly and 100 repeat with no SEO ever done to the site) other elements from the audit will show up in future blog posts
Areas to improve: some page tags, picture tags, add new content,description on all pages, geo tag even, and
Blog management: add new content, monetize blog
Social media: create content schedule tweets
Local SEO: geo tag website
Lead generation: create landing pages, more content
this list is general but every step will be in my blog as I go through them
Hospitality related service, Jerusalem Israel:
Issue: this particular service was getting bookings via an online booking agent, however there were many months in the year that had no bookings. Customer list, non-existent. Reviews were good, but geared to an employee rather than the business as a whole. Customer only wanted 1-2 things done.
Scope of work:
First level of "attack" was creating a newsletter to be sent to booked clients. A plan for follow up for abandoned bookings. Suggestions on how to create own database.
SEO was offered simultaneously in the form of website audit, citation hunt and review hunt,301 redirect clean up, on page seo. Facebook page for the business was created for the business to show updated pictures, answer questions etc.
100% Guarantee on all work